Stockholm, 20 April 2016. Today RedBridge is launching the Accelerate cloud service, which is based on Telia Web Performance and the latter’s global CDN (Content Delivery Network). The service results in web pages with quicker loading times, regardless of where in the world the visitor is. The effects of the performance improvements are measured in real time and deliver insights into the business value of reduced loading times – more visitors, a lower bounce rate and increased conversion.
For a long time now, one of the simplest ways to meet the demand for a quick user experience has been to use a Content Delivery Network. The content is brought closer to the end user and the site is accelerated, regardless of where, how or when the user reaches the site.
Länge har ett av de enklaste sätten att möta kraven på en snabb användarupplevelse varit att använda sig av ett Content Delivery Network. Innehållet flyttas närmare slutanvändaren och sajten accelereras oavsett var, hur och när besökaren kommer till sajten.
“The cooperation with Telia is a natural step for us towards further helping our customers in the running of their digital businesses,” says Håkan Melin, sales manager at RedBridge.
“What we like most about the cooperation with RedBridge is their focus on the end user experience. Via Accelerate and Telia Web Performance, RedBridge can guarantee its customers a uniform user experience and reduced loading times on a global scale,” says John Håkansson, Head of Telia CDN.
With CDN in the cloud, RedBridge is able to minimise the infrastructure and capacity costs of its customers by accelerating static and dynamic content closer to the end user. The service also enhances security, as any DDoS are met in the cloud near their source.
Even if the majority of the traffic is Sweden-based, web servers can really react badly to a sudden though temporary increase in visitors. In addition to increasing bandwidth, the use of CDN can also reduce the risk of servers crashing. If CDN is also combined with other RedBridge technologies, such as autoscaling, extremely intensive traffic can be handled even more reliably. The result is returning visitors and loyal customers, instead of potential crashes with the associated reduction in earnings.
The conversion rate increases when the loading time is reduced, positioning your website higher up in Google’s search engine and resulting in better SEO. The route to international expansion is also opened up, as quick response times close to the user can be guaranteed at a global level.
“We are looking forward to working closely with Telia’s expert CDN teams and adding to the services we offer. High-performing e-commerce sites deliver more visitors and result in a higher proportion of customers making purchases – it’s concrete proof of how we create added value for our customers,” says Stefan Andersson, CEO of RedBridge.
RedBridge Accelerate is offered as an additional service as part of the RedBridge cloud service. Through our hosting and maintenance services we regularly suggest updates to optimise sites. New releases, expanded content and more challenging user experience requirements are standard fare nowadays and require continuous performance optimisation. Here appropriate expertise, sound insight and a Content Delivery Network are the key components required to create the best possible customer experiences.