Is the door to your store too small at Christmas? Increase your sales with autoscaling!

(Jonas Larson)
drift

Christmas is approaching, and with it a tough, sweaty period for online retailers who want to earn money and also take some well- deserved time off over the festive season. A period of high and varied web traffic where users have very high expectations of fast, seamless online services. If your site is too slow, your customers will head for your competitors' sites and make their purchases and run their errands there instead.

RedBridge's new autoscaling service means you can deal with variations in traffic volume and keep customers on your site. And when other people's websites don't deliver, you could be the one to win over their customers and increase your revenues most at Christmas.

Here, we'll be sharing some common challenges experienced by businesses that handle their scaling manually. Do you recognise yourself? Have a think about the important questions below to demonstrate the importance of automatic scaling in order to increase sales. We'll also be showing you how RedBridge can help you to increase your sales this Christmas with the help of autoscaling, our ingenious new service that we're first to provide in Sweden.

7 challenges with traditional scaling:

  1. Expensive when resources are overallocated in order to deal with traffic peaks.
  2. Despite time and resources spent on forecasting demand and adding capacity, the site can't deliver when the traffic skyrockets.
  3. Low conversion rate and lost income when current demand can't be handled.
  4. Difficult to change up a gear seamlessly in order to expand to new markets.
  5. Unhappy customers when demands for rapid response times aren't met – and not to mention the harm done to the brand.
  6. Low ROI in the case of campaigns, sales and new product launches when website uptime is low.
  7. You spend more time on performance problems than on developing the services of tomorrow, and the site is disrupted when you launch new releases and functions.

7 critical questions for your growth:

Would you like to see how autoscaling can help you to grow in a changing world? Contact RedBridge – we'll help all your customers to get into your store!

  1. Would you like to see how autoscaling can help you to grow in a changing world? Contact RedBridge – we'll help all your customers to get into your store!
  2. What happens when response times on your site are too long?
  3. What do your customers expect from your web services?
  4. Do your competitors react more quickly to changes in the market?
  5. Do you find it difficult to plan and adapt your capacity according to variation in traffic volume? And to adapt your architecture and infrastructure accordingly?
  6. Are you under pressure as a result of your business's demand to do more with fewer resources?
  7. How can you benefit from the latest technology for cost-effective IT operation, simultaneously supporting seamless development of attractive web services?
  8. How can an investment in capacity overallocation be spent on developing your business instead?

This is how RedBridge autoscaling works:

  • Our service automatically scales traffic in line with demand, which allows you to handle variations in traffic volume without interruption or long response times.
  • A load balancer monitors resource status and distributes the load in order to guarantee high performance and the server capacity required to allow your website to deliver.
  • You don't have to carry out load tests and use your customers as guinea pigs to find out whether or not your site is coping, because scaling adapts itself automatically according to the traffic volume.
  • You only pay for the resources you use and don't have to pay for overallocation, so resulting in a cost-effective operating environment.

Would you like to see how autoscaling can help you to grow in a changing world? Contact RedBridge – we'll help all your customers to get into your store!