Sweden's largest online grocery store. Since 2011, RedBridge has been responsible for running and optimizing operations for the e-commerce during massive growth.
Old IT environment hindering growth
The company was vulnerable: it had its own server, no load balancing and no option to scale out to handle increased demand. The server was constantly going down and required troubleshooting resources, along with IT environment operation and maintenance. The test environment that was bought in and set up for every new service became expensive and time-consuming over the years, as well as impeding seamless deliveries of new applications. Manual backups brought the site to a halt during the backup procedure, and it took a long time to download images and other site content in the storage environment in those days.
Ultimately, low uptime, long response times and an inefficient release process were preventing MatHem to grow and preventing them to offer a satisfying experiance to its users.
Scalable IT environment meets demand
As well as providing server capacity on AWS, the solution includes:
Scaling so that capacity increases in line with demand. Virtual server capacity has seen a twenty-fold increase in just four years. Scaling will be automated in the longer term.
Performance optimisation from server to application in order to adapt the online retail site after changes and provide top performance with high uptime and short response times for services
Monitoring provides an overview and control over the entire IT environment so that error sources can be identified quickly and performance problems can be prevented.
Using DevOps as a method results in an efficient, collaborative, high- quality development and operating environment and a continuous delivery cycle for MatHem applications.
Cloud-based testing and development means fast testing and seamless rollout of new services, functions and processes for the site without disrupting the production environment. Paying for what you use also makes the environment cost-effective.
Cloud storage means fast access to images and other site content, lower storage costs and simple storage enhancement as required.
Sweden’s largest online grocery store.
Mathem have been growing increcibly fast since the collaboration with RedBridge began in 2011. Five years after the collaboration began, MatHem has gone from 25 to 700 employees and sales have increased from SEK 25 million in 2010 to about SEK 1 billion in 2015. Every six months traffic is doubling on the site and 90% of MatHem's users recommend them to others. Their storage area has grown by 500% between 2013 and 2016, while growth has increased almost 100% each year. In 2014, sales doubled and MatHem surpassed their competitors.
"IT must never be an obstacle to anyone wanting to or being able to shop with us. To be able to meet the demand from customers and create a positive buying experience, we needed an IT environment that we could scale in line with demand. We also needed a working method that was capable of constantly supporting the development of our online food store. And to achieve all this, we needed a business-oriented partner that was able to help us with our changes. And with that, 2011 heralded the start of five successful years of working with RedBridge," says Fredrik Sewén, Head of Technology at MatHem.
Fredrik Sewen, CTO at Mathem i Sverige AB